Superwomen: Inspiring stories of 20 women entrepreneurs
By Prachi Garg
Review By Ila Garg
Superwomen: Inspiring stories of 20 women entrepreneurs, a collection of inspirational stories about 20 women entrepreneurs by Prachi Garg, is published by Srishti Publishers. The cover shows a woman in a corporate attire, juggling with multiple tasks. Quite an apt cover to represent a working woman in modern times.
Prachi Garg is a writer, avid traveler and entrepreneur. She started www.ghoomophiro.com, an enterprise where the team organizes corporate tours based on the customers’ requirements, budget and provide them with a bouquet of options. This initiative was taken up by her during college days. She also delivered workshops on entrepreneurship and has been part of panel discussions related to entrepreneurship. Ghoomophiro.com has been covered by YourStory, The Indian Express, Femina and many other leading publications. Recently she has been featured by Exhibit Magazine as one of the women who made it big online. She also takes up queries related to entrepreneurship at yourdost.com
She also kick-started a journal “Managing Minds”, that caters to the need of Tier II & Tier III MBA aspirants which failed. She has been associated with EETIndia group, DD News and has been freelancing for HT Horizons for quite some time.
A computer science graduate from Miranda House, University of Delhi, and an MBA from Great Lakes Institute of Management, Chennai, she lives in Delhi and can be reached at email@example.com
The blurb reads as, “In a nation that reveres women as goddesses of wealth, knowledge, power and infinite energy, there are a few who have gone on to prove why. Not only have they carved a niche for their talent, but have also inspired and empowered many others in the process.
This book brings forth the stories of twenty women entrepreneurs who have struck a perfect personal-professional harmony, and a chord with their immediate consumers. Their innovative ventures encompass a varied range of services – from supporting victims of acid attacks, to providing free skin care solutions; from online retail of lingerie, handmade bags and fashion accessories, to eco-friendly products of everyday utility; from pet care products, to quirky merchandise; from empowering folk artists, to providing clinical assistance to those going through tough times; from image consulting to house hunting; from arty solutions, to innovative marketing and corporate communication; from creating happy readers to making religious ceremonies simpler – these entrepreneurs have opened avenues formerly unexplored. Superwomen is an interesting journey of how they played all their roles to perfection, aligning their families with their ambitions, showing the world their true mettle.”
The 20 stories are centered on the theme of women as entrepreneurs. In a patriarchal society, this book is an attempt to throw light on the women who have emerged out as superwomen and are managing work and home with equal grace. Each story in this non-fiction book is well written.
Entrepreneurs and their start-ups highlighted in Superwomen are:
1. Medhavi Gandhi’s Happy Hands
2. Make Love Not Scars by Ria Sharma
3. Your D.O.S.T by Richa Singh
4. Masoom Minawal’s Style Fiesta
5. Pitaraa by Rachana Nagaranee
6. Zivame by Richa Kar
7. Tappu KiDukaan by Sneha Raisoni
8. Rustic Art co-founded by Swati Maheshwari and Sunita Raju
9. Quirky illustrations and Funky merchantdise by Alicia Souza
10. Anisha Singh’s Mydala
11. Perfect Life Spot by Charnita Arora
12. Falak Randerian’s My Little Chatterbox
13. Imagenie by Geetika Chadha
14. Grabhouse by Pankhuri Srivastava
15. Heads Up for Tails by Rashi Narang
16. Saumya Vardhan’s ShubhPuja
17. Ittisa by Sneha Sharma
18. Dr. Surbhi Mahajan’s Dermatocare
19. Pink Lemonade by Tina Garg
20. Think Creative AdSolutions by Vidula Kothare
All 20 stories bring out a different story on how these women have actually managed to strike a balance between their personal and professional lives. This book can be read as a compilation of inspirational stories in an interesting manner.
The author has successfully presented these stories without adding any fictitious details. The language is simple and easy to comprehend. Readers will find the events highly interesting. I found it quite engaging. The subject is tackled beautifully by the skillful author. You don’t have to be a woman to read and enjoy these stories or to connect with them. Anyone can take the inspiration from these tales and continue to work towards their goals.
Further, this 197-page book is good enough to emphasise gender equality and let their stories be heard. It’s a light read and overall a compelling book.